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Furniture · 2025

Keeping a 24-hour delivery promise credible on a slow connection

A Shopify sofa-in-a-box storefront tuned so the product page loads as fast as the promise sounds.

Largest contentful paint
1.4s
Checkout completion
+22%
Lighthouse performance
94
Page weight
-38%

The challenge

The brand promise is speed — sofa in a box, delivered in 24 hours. The product pages did not feel that way on mobile: heavy imagery, a carousel on every template, and third-party scripts pushing largest contentful paint past four seconds.

What we did

We set a performance budget and held the templates to it: responsive imagery with correct sizing, the carousel replaced with a static hero, third-party scripts deferred or dropped, and critical CSS inlined. Checkout steps were reduced and the delivery promise moved above the fold.

The result

  • 1.4s

    Largest contentful paint

  • +22%

    Checkout completion

  • 94

    Lighthouse performance

  • -38%

    Page weight

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